Google & YouTube Ads that catch buyers mid-search
Search, Shopping, Performance Max and video for the people already looking for what you sell.
Demand capture, not demand creation
Google is where intent lives. Our job is to catch it cheaply: tight search structures, clean Shopping feeds, PMax with real guardrails, and YouTube that warms the search instead of spraying impressions. Theo builds accounts you could read in five minutes, because if you cannot read it, neither can the algorithm that bids on it.
Pricing for Google & YouTube Ads.
Fees cover builds, feed work, weekly optimisation and reporting. Media goes to Google directly.
Three moves, weekly rhythm.
Same process on every account, adapted to yours. Written down, tracked, shared.
Fix the plumbing
Conversion tracking, feed health and search term waste get fixed first. Most Google accounts overspend on junk queries.
Rebuild the structure
Campaigns rebuilt around intent tiers and margins, not Google's defaults. Negative lists from day one.
Tune bids and video
Weekly search term reviews, bid tuning and YouTube creative rotation. Shopping feeds maintained monthly.
Pairs well with.
Most accounts run two or three services together. Here is the full menu if you are building a mix.
What the work looks like.
Search structures, feed setups and YouTube placements from accounts we currently manage.
Screenshots anonymised where needed. Client dashboards show the same numbers we see.
Senior hands only.
Theo has run Google Ads since the expanded text ad era and still builds accounts by hand. Dan wires the tracking, so conversions mean the same thing in Ads and in your bank account.
“Google's defaults are designed to spend. Our job is deciding where it should not.”
Theo Marsh, Google & YouTube lead
PMax or standard campaigns?
Usually both. PMax for Shopping coverage, standard search where we need query control. The mix depends on your margins and catalogue.
Does YouTube actually convert?
Rarely on last click, but it lifts branded search and retargeting pools measurably. We judge it on assisted conversions, not vanity views.
How do we start?
Send the contact form and we reply with the audit scope, usually within 2 business hours. Audit first, proposal after, no surprises.
| Service | Best for | From | |
|---|---|---|---|
| Meta Ads | Lead gen and ecom prospecting | $1,450/mo | View |
| TikTok Ads | Native reach under 40 | $1,200/mo | View |
| Google & YouTube | Capturing existing demand | $1,600/mo | View |
| Retargeting | Recovering warm traffic | $850/mo | View |
| Creative Studio | Ads that stop the scroll | $640/bundle | View |
| Tracking & CRO | Numbers you can trust | $980/mo | View |
See what Google thinks of your account.
The audit maps your search term waste, feed gaps and where YouTube could pull its weight.
Ask about Google & YouTube AdsPrefer a call? +61 3 9662 2784