An ads team that reads
the numbers out loud
Precision Target Ads is a small performance studio in Hobart. We run paid campaigns for Australian businesses and we are on a first-name basis with every dollar they spend.
Started in a Hobart spare room in 2021.
Mitch was managing spend for a friend's flooring business when the agency they were paying reported "great engagement" the same month sales fell 30%. He took the account over, fixed the tracking, and the business asked for three referrals. That became a studio.
Four years on we are still deliberately small: seven people, a ceiling of about a dozen active accounts, and a rule that whoever touches your budget can explain every line of it on a call. Our philosophy is boring on purpose. Measure properly, test in small batches, scale what proves itself, and tell the client the truth even when the truth is a bad week.
We work best with owners and marketers who want a partner in the numbers, not a vendor who files monthly PDFs. If that sounds like you, we should talk.
How we got here.
Slow growth by choice. Every step came from a client result, not a sales push.
2021 · First account
One flooring business, one laptop, $4k a month in spend. First quarter: CPL halved.
2022 · Creative studio
Clients kept asking who made our ads, so we hired our first editor and made it a service.
2023 · Server-side era
iOS changes broke everyone's tracking. We moved accounts to CAPI and server events before it was fashionable.
2024 · $1M months
Portfolio crossed $1M in monthly managed spend. Team grew to five, account cap stayed at a dozen.
2026 · Now
Sixty-four accounts served, seven people, one office above Brooke St. Still small, still picky.
Work we ran and measured.
Hover a variant to see how the test ended. Losers included, that is where the learning is.
UGC hook beat the studio cut by 2.1x CTR.
Price-first static lost to lifestyle frame, -34% CTR.
Carousel with reviews outperformed single image by 48%.
Six-second bumper beat 30s cut on cost per view.
Cart reminder with reviews recovered 61% more checkouts.
Instant forms beat landing page on CPL but lost on close rate.
Full case notes go out in the audit. Ask for the deck.
Data without leaks.
We wire every account into the same measurement stack so numbers agree with each other. If your CRM and ad platforms tell different stories, we find out why before spending.
- Meta, TikTok, Google, YouTube ad platforms
- GA4, server-side CAPI, UTM discipline
- Looker Studio reporting, HubSpot and Shopify hooks
Badges that mean something.
Program status we hold, verified in-platform.
Meta Business Partner
Certified since 2023 for campaign management.
Google Partner
Top 3% spend and performance tier, AU.
Tas Business Awards
Finalist, digital services, 2025.
Studio, in-house or freelancer?
All three work in the right situation. Here is the maths we give people on first calls.
| Precision Target Ads | In-house hire | Freelancer | |
|---|---|---|---|
| Monthly cost | from $1,450 | $7-9k + super | $800-2,500 |
| Creative production | included | extra hire | rare |
| Multi-channel | 4 platforms | usually 1-2 | 1 specialty |
| Tracking & CRO | built in | depends | depends |
| Account cap | ~12 clients max | just you | often 15+ |
| Seniority | seniors only | whoever you can hire | varies wildly |
Put it in writing.
These live in every service agreement we sign. Not marketing copy, contract terms.
Transparent reporting
Live dashboard from day one, weekly plain-English notes, monthly call. You see what we see, including the weeks we wish looked better.
You own everything
Ad accounts, audiences, creatives, tracking setup. If we stop working together, it all stays with you. No hostage assets, ever.
30 days notice
Monthly rolling terms. If we are not earning the fee, you can walk. Most clients stay past two years anyway.
Hobart desk, AU-wide accounts.
About 80% of managed spend targets Australian audiences. The rest runs into NZ, the US and the UK for a handful of ecom and B2B clients.
- AU metro: Sydney, Melbourne, Brisbane, Perth, Adelaide
- AU regional: Tasmania, Gold Coast, Newcastle, Geelong
- International: NZ, US west coast, UK
Come see how we work.
Free audit, written findings, no obligation. The worst outcome is a good report you keep.
Book the audit