What we learn running
other people's budgets
Field notes on targeting, creative and tracking from the Precision Target Ads desk. Written by the people inside the accounts, not a content farm.
Read before you spend.
Meta Ads benchmarks worth knowing in 2026.
We pulled the median CPM, CTR and cost-per-sale numbers across the accounts we run, then compared them with what the industry reports claim. The gap is bigger than you'd think.
Read the numbersFour recurring beats.
Every article fits one of these. No listicles, no filler, each post comes out of something we saw inside a real account.
Platforms
Meta, TikTok, Google and YouTube: what changed, what works, what the docs don't say.
Strategy
Budget splits, funnel structure and the calls we make on real accounts.
Craft
Creative testing, tracking setups and the fiddly technical stuff.
Numbers
Benchmarks, test results and anonymised account data worth sharing.
Ads in the making.
Stills from creative sessions and campaign reviews this quarter.
One email a month, worth opening.
A short note on what changed in the ad platforms and what we did about it in client accounts. No roundups of other people's blog posts.
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